Your Copywriting Education is Just Starting Once You Learn The Principles
The most valuable thing you could ever learn for any kind of business is copywriting, and that has been said forever by all successful online businesses. It was a natural extension for its use that brought it to the web since business purposes were realized. If copywriting interests you, then it is natural to ask how to learn it and excel at it. Even though there are many different factors that play a role, you should first start by focusing on its main principles and keep them in mind at all times.
You can write copy for someone who is scamming people, or not, and as a writer you have to deal with that issue on your own. When you have clients, eventually you will find those who want you to cross the line in some way. On the issue of trust, at this point on the net few people are so trusting when they read copy written for someone they do not know. Selling your own products and doing your own copy is different, and it is your business reputation you have to take care of. Writing copy that keeps the hype to a minimum will usually be best, but it really depends on your audience.
One curious thing about writing copy is that if you are really in a bad mood, your copy will suffer; and there are larger lessons in that fact. Your aim as a copywriter is to deliver some real value to your target audience, instead of taking advantage of the gullible prospects. Yes, your copy has to help instill trust, and one way to do that is writing so the audience is able to identify with the words. Yes, logical arguments about the worth of the product is important, but remember that people make buying decisions based on emotional reasons.
Yes, there are forums where copywriters gather, and you should seek them out because you can find solid information; but they are not the place to learn a solid education.
This will allow you to seep in their knowledge and actually benefit from it in the long run. Learning how to write excellent copywriting takes a lot of persistence and dedication, and you will not do it spending your life at find Facebook or any other online place. There's just so much more you can get out of your copy if you know where to begin and how to carry your words in the right places. Once you understand the working of these basic principles, you'll see for yourself how each piece of the puzzle falls into place to give you a full picture. Keep learning as you go along, and the more you learn the more you will see how much you do not know.