How to Determine if Your Copywriter is Worth It
If you have the desire to use the internet to make some cash, you'll need a web site. That site must be well written, especially if you're hoping it will be profitable. Unless you are a skilled copywriter yourself, you will want to employ a copywriter to compose the text for your website. A great copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are great. Some are just awesome. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Read on to find out how to figure the difference.
Does the copywriter have a site of his or her own? Any copywriter that wishes to write web copy should have a web site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If they don't have a website of their own, how can they help you with your site? Look closely at the copy used on this website too. If you see many errors, this is a bad sign.
Do you respond favorably while you read the text on the copywriter's site? This involves more than just finding errors in grammar and syntax. Does the text make you feel any sort of emotional reaction? Does it prompt you to like him or her? Does the copy make you want to follow up and find out more about them? Does the copy make you feel like you need to hire the writer straightaway? Does the copy make you want to run for the hills? Does the copy push you to be angry? These are all important reactions and you must listen to them.
Do a bit more research on the writer. Search for reviews for the copywriter on independent web sites and online discussion boards. It's very likely that the only reviews you I loved this will find on the writer's web site are going to be good. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Pay attention to these reviews and recommendations. Ask the copywriter to furnish you with one or two references. Be sure that you follow up find and actually contact those references so that you can obtain an honest opinion from them.
Be sure you spend some time poring over the samples given by the writer. Try asking the writer to send you some samples that aren't already here provided on the website. This is especially important if the copywriter says he or she is an expert in a particular field. If the writing reads like a rewritten Wikipedia article, you need to find another copywriter.
You have a number of options available to you when you're trying to figure out whether or not to hire a copywriter. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.